TRACTIONLive Dashboard — Feb 2026
The numbers that make
Series A a formality.
All systems nominal
Last sync: May 31, 2026 11:53 UTCMonthly Recurring Revenue
$0K
Feb 2026 actuals↑ 19.8% MoM
Blended CAC
$0.00
All acquisition channels↓ 12% vs Q3
90-Day Retention
0%
Avg across Sep–Nov cohorts↑ 6pp YoY
Gross Margin
0.0%
Post variable COGS↑ 3.1pp vs LY
Revenue Trajectory
$0 → $1.94M MRR in 12 months.
Organic growth through product-market fit, not paid acquisition. The inflection point in Aug '25 marks our first profitable cohort.
MRR in $USD thousands
$23.3M
ARR Run Rate
19.8%
MoM Growth
312%
Revenue CAGR
Unit Economics
Every dollar in, $4.87 out.
Category-leading LTV:CAC built on repeat purchase behavior, not first-order margin. Payback in 61 days means Series A capital deploys immediately.
Blended CAC
$38.40
All channels blended
✓
LTV : CAC
4.87×
Trailing 12-month cohorts
✓
Payback Period
61 days
To contribution break-even
✓
Contribution Margin
68.2%
Post variable COGS
✓
Avg Order Value
$94.50
Feb 2026 average
✓
Repeat Purchase Rate
54%
Within 90 days
✓
Channel Mix
No single-channel dependency.
Paid social is the acquisition engine, but 62% of revenue is diversified across organic, wholesale, and marketplace — a moat that compounds as each channel matures.
38%
24%
21%
17%
Paid Social
38%
of total revenue
Organic / SEO
24%
of total revenue
Wholesale
21%
of total revenue
Marketplace
17%
of total revenue
Cohort Retention
Retention improving with every cohort.
M2 retention has climbed from 61% (Sep cohort) to 68% (Jan cohort) — a 7pp improvement in five months. The curve is bending upward.
| Cohort | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|
| Sep '25 | 100% | 72% | 61% | 55% | 51% | 49% |
| Oct '25 | 100% | 74% | 63% | 57% | 53% | 51% |
| Nov '25 | 100% | 76% | 65% | 59% | 55% | |
| Dec '25 | 100% | 78% | 66% | 61% | ||
| Jan '26 | 100% | 79% | 68% | |||
| Feb '26 | 100% | 81% |
M0 baseline
60–74% retained
50–59% retained
Series A Round
$8M raise. $3.2M committed.
Allocation closes March 31, 2026. Lead investor receives board observer rights and co-investment rights in Series B.